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Identifying our target markets...reaching them effectively |
Since these are one of our core markets, we provide free copies in large
numbers to ALL industry professional, reaching them by placing large quantities
of magazines in prime marine locations, principally in marinas, yacht clubs and
marine shops, then through boat-shows and regattas.
While other publications can’t bear the cost of producing large numbers and
place only a few coffee-table copies in these locations, we provide large
stacks, often in the 100s, for member to take home.
See our list of outlets with the numbers of copies provided.
These are the 1,000s of tourists with an interest in boating and sea sports who visit Asia-Pacific annually. We reach them through retails sales, with SEA Yachting widely distributed through all major bookshops in Thailand, Malaysia, Singapore, Indonesia, Hong Kong and the Philippines, plus limited retail distribution in Australia, Fiji.
Again, we supply 100s of copies, not just a few coffee-table copies, for all participants in regattas and boat-shows to take free copies home with them. The magazine is packed with meaty editorial that people interested in marine topics are eager to read.
These might be secondary, but they are important and account for significant numbers of copies.
This market is of great importance – everyone knows that expats from Hong Kong buy the most villas and boats throughout the region. Due to limited bookshop displays in crowded Hong Kong we ship and distribute free copies to Hong Kong Yacht Club and many of the private member clubs in Hong Kong.
We mail subscriptions to these high-value devotees of the magazine throughout the region.
We mail limited free copies to persons who have distinguished themselves, or those who are influential, within the regional marine industries.
Selected airlines place the magazine in their first and business class lounges.
Particularly in Phuket, Samui and Langkawi we provide copies to the elite resorts for placement in their suites. In Indonesia we take back the unsold retail copies and place them in up-market rental villas.
Particularly in Phuket and Langkawi; we provide copies for the more important boats passing through the region.